Swedish Grocer Braces for Radical Change in Online Food Shopping
- ICA expects online to account for 10% of total sales in 2025
- Company is increasing investments in e-commerce, AI, services
An ICA supermarket store in Stockholm.
Photographer: Casper HedbergThis article is for subscribers only.
Sweden’s largest food retailer ICA is preparing for its largest transformation yet to cater to a growing number of customers who want to shop for groceries online and have them delivered home.
The 81-year-old company is following in the footprints of other Swedish retail giants like Hennes & Mauritz AB and Ikea in shifting investments toward e-commerce, advanced analytics and services to meet customers’ changing preferences.