Wendy's Margins Get Squeezed as Fast-Food Price War Continues

Wendy's Co. french fries are arranged for a photograph at a restaurant location in Mt. Vernon, Illinois, U.S., on Wednesday, July 29, 2015. Wendy's Co. is scheduled to release quarterly earnings on August 5.Photographer: Luke Sharett

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By Aviel Brown

February 21, 2019 at 5:24 PM UTC

This article is for subscribers only.

Fast-food chains were hoping 2019 would bring a truce in the price wars, but the battle for cheap fare is still in full swing.

Wendy’s Co. got customers in the door late last year with a $1 any size French fries promotion -- but the discounting ultimately came at the expense of margins, Chief Financial Officer Gunther Plosch said on a Thursday morning conference call.