Nintendo of America's Doug Bowser to Take Over as President
- Fils-Aime to retire after almost 13 years at game maker
- Bowser has previously overseen promotion of Switch console
Doug Bowser.
Photographer: Kholood Eid/BloombergThis article is for subscribers only.
Nintendo of America Inc. President and Chief Operating Officer Reggie Fils-Aime will retire after almost 13 years at the helm.
Doug Bowser will succeed Fils-Aime as president on April 15, the video-game maker said Thursday in a statement. Bowser currently oversees sales and marketing at Nintendo, which includes efforts to promote the Switch console. The Switch has been met with weak demand as the Kyoto-based company struggles to expand the system beyond a core user base.