A Steve Jobs Rival Who Hit Hard Times Makes Remarkable Comeback

  • Sim Wong Hoo’s Creative has developed ‘3D’ headphone sound
  • Creative once vied with Apple over MP3 music players
Sim Wong Hoo with SXFI AIR headphones.Photographer: Wei Leng Tay/Bloomberg
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On Oct. 11, 2011, as tributes to Steve Jobs continued to pour in across the world, one man took out a $16,000 full-page newspaper ad in Singapore to pay his respects to the Apple Inc. co-founder who had passed away. It said:

“Thank you for the great lessons.
Thank you for the great products.
Thank you for bringing a bit of us to the whole world.’’