ABC Is Said to Get as Much as $2.6 Million for Oscar Ads

Despite ratings slump, advertiser demand has remained strong
Marketers weren’t detered by event’s failure to find a host

TOPSHOT - A view of the Oscar Statue during preparations for the 90th annual Academy Awards week in Hollywood, California, on March 2, 2018. / AFP PHOTO / ANGELA WEISS (Photo credit should read ANGELA WEISS/AFP/Getty Images)Photographer: ANGELA WEISS/AFP

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By Christopher Palmeri and Gerry Smith

February 15, 2019 at 10:08 PM UTC

Updated on

February 15, 2019 at 11:34 PM UTC

ABC is still commanding strong ad prices for the Academy Awards, despite years of declining ratings and a fruitless attempt to find a host.

The Walt Disney Co.-owned network is getting prices between $2 million and $2.6 million for every 30-second spot, according to a person with knowledge of the matter. The awards will be broadcast from the Dolby Theatre in Los Angeles on Feb. 24.