Cristiano Ronaldo’s Star Fails to Attract Bond Investors to Juventus
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Juventus Football Club SpA’s debut bond offering showed that the allure of star player Cristiano Ronaldo only stretches so far.
The Italian soccer giant barely changed the pricing in its five-year debt sale on Wednesday and the orderbook was no more than 50 percent larger than the 175 million-euro ($200 million) deal size. The final yield of 3.5 percent was in line with the initially marketed target range, according to a person familiar with the matter, who isn’t authorized to speak publicly and asked not to be identified