Sales Team Rap Video Adds to John Kapoor's Woes at Opiod Trial
- Song promoting Subsys played by prosecutors for Boston jury
- ‘I love titration. Yeah it’s not a problem,” but it is
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Just over two weeks into the racketeering trial of Insys Therapeutics Inc. founder John Kapoor, a Boston jury has a new item to consider in a catalog of dubious tactics the company is accused of using to push sales of its opioid drug.
Prosecutors played a five-minute in-house rap video extolling the virtues of persuading doctors to prescribe higher doses of the Insys’s liquid opioid, Subsys, and featuring the company’s vice president of marketing Alec Burlakoff in a giant prescription bottle.