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Levi Strauss Roils Apparel Industry With IPO Announcement

  • Company says cash could be used to carry out acquisitions
  • Competitors’ shares drop sharply after IPO filing unveiled

A shopper enters a Levi Strauss & Co. store.

Photographer: Martina Albertazzi/Bloomberg
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Levi Strauss & Co. filed for a public offering -- a sign the iconic maker of denim pants and jackets is betting it can overcome growing competition in the apparel industry.

It filed paperwork with an initial offering size of $100 million, a placeholder amount that’s used to calculate fees and will typically change. CNBC reported that the denim maker is looking to raise $600 million to $800 million. The company’s ticker would be LEVI.