Genetically-Modified Love? Free Chocolate Pushed as Climate Boon
- Valentine’s Day gift seeks to highlight upside of GMOs
- 4,000 pieces of candy include fruits helped by modification
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If the gift of chocolate is key to a lover’s heart, maybe it’ll work on consumers too.
An advocacy group for genetic crop modification is giving away 4,000 pro-GMO chocolates for free in the run-up to Valentine’s Day. The group, called A Fresh Look, says the pitch is aimed at changing the perception of GMOs, which can help save fruits and other ingredients from climate change and disease. The chocolate bars are available on the Ethos website.