Valentine’s Day
There’s a War Raging Over Valentine’s Day Profits
Necco, the maker of Sweethearts, is gone. So everyone else with a cute phrase is fighting for your Valentine’s Day dollar.
Source: MyCustomCandy.com
When the New England Confectionery Co. abruptly closed its doors last year, howls over the demise of its namesake Necco wafer echoed across the candy aisle. Perhaps worse, its iconic Valentine’s Day treat—the Sweetheart and its cutesy phrases (LOVE YOU, MISS YOU, WAIT4ME)—looked like it was going to vanish as well.
For small business owner Sarah Hannington, the possibility threatened her company, too. The owner of Florida-based mycustomcandy.com, which manufactures printed candy hearts, Hannington relied on Necco to supply as many as 40,000 pounds of the tiny treat each Valentine’s Day season.