Economics
Argentina Had a Communication Problem. She’s Helping to Fix It
- Veronica Rappoport joined central bank amid currency crisis
- Highest-ranking woman in the bank fine-tunes its communication
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Veronica Rappoport landed in Buenos Aires in September with a mission: to help end a currency crisis brewing during months of communication missteps and erratic central bank policies.
It was no easy task. The peso was in a tailspin and the International Monetary Fund had just urged the central bank to improve its communication. Argentina faced a full-blown confidence crisis that arguably had its seed planted nine months earlier, when policy makers unexpectedly eased inflation targets, fueling speculation that President Mauricio Macri was pressuring for lower interest rates to juice economic growth.