Apple Taps iPhone Executive to Be First Head of Marketing for AR
- Company is betting on augmented reality as major initiative
- Apple veteran Casanova helped market the iPhone via carriers
An attendee demonstrates the ARKit, augmented reality tool, on an Apple Inc. iPad Pro.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Apple Inc. assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future.
Frank Casanova moved from leading iPhone marketing for wireless carriers into the new role this month. On his LinkedIn profile, Casanova said he’s now "responsible for all aspects of Product Marketing for Apple’s Augmented Reality initiative."