Checkout
Amazon Has a Big Advertising Business. Walmart Wants One Too
So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.
This article is for subscribers only.
Walmart Inc. is big in almost every way—4,755 stores, 1.5 million employees and $380 billion in revenue in the U.S. alone. But one part of the world’s largest retailer remains minuscule.
“We have a tiny ad business,” Chief Executive Officer Doug McMillon told investors in October. “It could be bigger.”