Facebook Unveils Political Ad Transparency Ahead of India Polls
- Ads to contain ‘published by’ or ‘paid for by’ disclaimers
- Move follows scandal after 2016 U.S. presidential elections
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Facebook Inc. announced new standards for political advertising in India, just weeks before a crucial countrywide vote is due to be declared, as the scandal-torn company scurried to prevent election-time abuse.
Facebook and Instagram users will begin to see political ads with “published by” or “paid for by” disclaimers, and will also have access to a searchable ad library to learn more about political ads including spend and the audience demographic that viewed them, Shivnath Thukral, Facebook’s public policy director for India & South Asia, and Product Manager Sarah Schiff said in a statement on Thursday.