Super Bowl Ad Sales Decline Along With TV Audience
- Estimated revenue of $382 million is 6 percent lower than 2018
- Network aired 32 commercial spots promoting its own programs
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Super Bowl advertising sales fell more than 6 percent, a sign the annual broadcast bonanza may be peaking along with its audience.
CBS Corp. collected $382 million in ad sales during the game, down from the $408 million NBC got last year and Fox’s $419 million in 2017, according to estimates Monday from researcher Kantar Media. The viewing audience came in at 98.2 million, also down from last year and lowest since 2008.