Chilean Blueberry Invasion Reaches Chinese Cinemas as ‘Blue Pop’
- Blueberries were best selling fruits between 2007 and 2016
- Chile is the largest exporter and China a main market
Photographer: Meg Roussos/Bloomberg
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In the middle of the Chilean summer, exporters are preparing for the biggest annual event in China -- New Year celebrations. It is a time when the consumption of fruit becomes essential for one of the world’s largest markets for blueberries. And Chile knows it.
But, in addition to regularly selling Chilean fruit to the Asian giant, the Chilean Blueberry Committee and the Association of Fruit Exporters of Chile, Asoex, have launched a new promotional program with the bluish fruit featuring in Chinese cinemas, not in a movie or advertisement, but as the alternative to popcorn.