Charted
Apple in Greater China
Sales in the key market fell 27 percent in the holiday quarter.
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Apple Inc.’s first-quarter sales decline reflected its lost ground in China amid a slowdown in the world’s second-largest economy. China has been a key part of the iPhone maker’s sales and manufacturing strategy, generating almost $52 billion in revenue from the region last fiscal year. But with China announcing the slowest growth since 2009, Apple said its sales fell 27 percent in the holiday quarter—representing nearly $5 billion of lost revenue.