Sports
The Rams Just Sold a Year’s Worth of Gear in 10 Days
- Total is close to full-year tally after team returned to L.A.
- Team’s Todd Gurley is No. 2 in post-season sales, after Brady
Los Angeles Rams and New England Patriots uniforms on display at the NFL at the Super Bowl Shop at the Super Bowl LIII Experience in Atlanta on Jan. 29, 2019.
Photographer: Icon Sportswire/Icon SportswireThe Los Angeles Rams’ Super Bowl berth has been good news for its merchandise business, with the team ringing up about $3.5 million in online sales in the 10 days after they clinched a spot in the big game.
To put that number in perspective, it’s about the same amount they sold over the entire 2016 season, the first year back in Los Angeles, Chief Operating Officer Kevin Demoff said on the Bloomberg Business of Sports podcast. The numbers don’t include sales at the stadium or in stores.