H&M Has Hired the Cambridge Analytica Whistleblower
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Hennes & Mauritz AB has hired Christopher Wylie, the whisteblower who exposed the Cambridge Analytica scandal, to help as the Swedish fashion retailer turns to data analytics and artificial intelligence to better understand what its customers want.
Wylie has signed a consultancy contract with H&M, spokeswoman Ulrika Isaksson said in an emailed response to questions on Wednesday. Wylie’s main focus will be to help H&M get better insights on customers, products and markets, as well as support work on “sustainable and ethical” artificial intelligence, she said.