Boeing’s Decision of the Decade: Does It Build the 797?
The CEO is still wrestling with the business case, and a misfire would tarnish the company’s halo on Wall Street.
Illustration: Max Litvinov for Bloomberg
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Boeing Co. executives are closing in on one of their most important decisions of the decade: whether to plow an estimated $15 billion into a new jetliner family.
The aircraft nicknamed the 797 would feature Boeing’s first all-new design since the 787 Dreamliner’s unveiling in 2004, while shoring up its product line against recent Airbus SE advances. The European plane-maker’s incoming boss, Guillaume Faury, says he’s waiting for Boeing to tip its hand before revealing counter moves. That sets up a likely showdown at the Paris Air Show in June.