Sports
Super Bowl Ad Prices Stall After Years of Relentless Increases
- CBS said to sell 30-second commercials for about $5.2 million
- Rates ‘seem to be peaking’ after decade of steady increases
Photographer: Angela Weiss/AFP via Getty Images
The meteoric rise of Super Bowl ad prices looks to be over.
CBS Corp., which will broadcast the big game from Atlanta on Feb. 3, is selling 30-second commercials for $5.1 million to $5.3 million, people familiar with the matter said. That’s roughly the same price as last year, when Comcast Corp.’s NBC sold them for $5.24 million, according to research firm Kantar Media.