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Canadian Meat Giant Maple Leaf Debuts New Plant-Based Burger

It’s juicy, it’s pink, but nobody is saying it “bleeds.”

Lightlife Burger

Source: Lightlife Burger

Watch out, Impossible. Beware, Beyond. A new competitor is entering the plant-based burger market.

Lightlife Foods, the brand behind Gimme Lean meatless “beef,” Tofu Pups hot dogs, Organic Fakin’ Bacon Tempeh Strips and other vegetarian staples, is joining the looks-like, cooks-like, smells-like, tastes-like-the-real-thing veggie burger fray. The new patties are expected to reach food service clients in February and will begin shipping to U.S. and Canadian retailers by the end of March, the company said.