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EBay CEO Has a Stark Choice: Show Growth or Break Up Company

  • Wenig took over company following 2015 split from PayPal
  • He wants to rebrand the marketplace and lure younger shoppers
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Elliott Urges EBay to Review Portfolio
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EBay Inc. Chief Executive Officer Devin Wenig has long argued that the 24-year-old online marketplace can thrive in the age of Amazon by not being like, well, Amazon.

EBay has no Prime-style subscription and makes a big deal about helping shoppers discover products rather than mission shopping as they typically do at Inc. To compete against his larger rival, Wenig has tried to freshen EBay’s image with younger shoppers, made the site easier to navigate and harnessed artificial intelligence to give EBay merchants real-time insights about what shoppers want and how much they’re willing to pay.