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Nintendo Rebounds as Optimistic Signs Emerge After a Brutal Year

  • Analysts say 20 million Switch shipment target miss priced in
  • Expanding Switch audience beyond gamers is challenge for 2019
Pokemon Co. Hosts Pokemon Go Festival Event
Photographer: Akio Kon/Bloomberg

Nintendo Co. investors, battered by slower-than-anticipated sales of the Switch and a steep share decline last year, are starting to feel optimistic again.

The possibility of price cuts for the machine, an improving software pipeline and the upcoming launch of Nintendo’s biggest mobile game in two years are all boosting confidence. That’s helped to fuel a 22 percent stock jump since a December low, following a peak-to-trough slump of 44 percent in 2018.