People Trust Their Boss a Lot More Than the Government or the Media
- Edelman survey finds rebound in traditional media consumption
- Distrust in institutions remains highest among mass population
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Employers are emerging as a powerful source of trust as people turn to more local relationships and remain skeptical of institutions including the government and social-media platforms, a survey of global attitudes compiled by public-relations firm Edelman found.
Among the respondents, 75 percent said that they trust their employer, 27 points more than government and 28 points more than the media, the survey found. People increasingly look to their employer as a relationship because it’s closer and more controllable, Edelman said.