Skip to content
Subscriber Only
Markets
Economics

The Hot New Asset Class Is Lego Sets

  • No ‘significant correlation to the financial crises’: study
  • The plastic bricks show some resemblance to the size factor
Bloomberg business news
Lego CEO Looks to Build on Good Foundation

A lot of fancy things can be built with Lego sets nowadays. Such as a diversifying portfolio that loads on the Fama-French size factor.

Collecting Lego -- yes, the plastic toys made of interlocking bricks that become cars and castles and robots -- returned more than large stocks, bonds and gold in the three decades ending in 2015, says a study by Victoria Dobrynskaya, an assistant professor at Russia’s Higher School of Economics. Aspects of the performance even align with returns sought by owners of smart-beta ETFs.