Luxury Concierges Offer ‘Bespoke Experiences’ in Fight For the Ultra-Rich

With more money to burn than ever, the wealthiest want everything right now. Welcome to the “experience economy.”

A Velocity Black private villa experience party in Mykonos, Greece. — A Velocity Black private villa experience party in Mykonos, Greece.
Photographer: Milos Bicanski/Getty Images

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By Sophie Alexander

January 16, 2019 at 9:00 AM UTC

With mobile apps that can make you a dinner reservation, find a taxi, a dog walker or even arrange your dry cleaning, who needs a personal assistant—let alone a luxury concierge?

The very, very wealthy. That’s who.