Fiat Chrysler to Pilot Car-Sharing, Subscription for Jeep Owners
- Automaker will work with peer-to-peer startup Turo and Avis
- Both three-month trials will start in Boston next week
Fiat Chrysler Automobiles NV is exploring new ways to boost sales of its money-minting Jeep brand through a three-month pilot with peer-to-peer car-sharing startup Turo and a trial subscription service for Jeep owners.
The automaker is recruiting owners to rent out their vehicles through Turo, which lists 350,000 models on its platform and pitches itself as a a way for motorists to offset their car payments. Fiat Chrysler also is partnering with Avis Budget Group Inc. on a three-month subscription service that will let owners swap their Jeeps for other vehicles, such as a Ram pickup or Dodge Challenger, said Tim Kuniskis, head of the Jeep brand in North America. Both pilots start next week in Boston and will be limited to the first 100 owners who register for each.