Online Holiday Shopping Soared, But In-Store Still Unknown
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While the U.S. government shutdown is keeping investors in the dark about broader retail trends over the holidays, Adobe Analytics confirmed that online sales posted rapid growth during the period.
E-commerce sales jumped 16.5 percent from a year earlier to a total of $126 billion as consumers loaded up on products such as the Nintendo Switch, laptops, streaming devices and Fingerlings dolls, according to Adobe. The company measured online transactions from 80 top U.S. retailers to compile the report.