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Nike's New $350 Smart Sneaker Will Require Regular Recharging
- Its capabilities hinge on how much data you agree to share
- Accelerometers, gyroscopes will provide performance snapshot
Nike Inc. has found a new way to capture more information about its customers: through their sneakers.
At an event Tuesday called the “Future of Footwear,” Nike unveiled a new shoe concept, called Nike Adapt, that tracks performance in real time, allowing the company to give weekend warriors athletic tips and also sell them more products.