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Google Loon Balloon Web Service Taps Board to Lift Business

  • Craig McCaw, Marni Walden and Ian Small join Loon as advisors
  • Project similar to Facebook’s drone effort to spread internet
Visitors stand next to a high altitude WiFi internet hub, a Google Project Loon balloon, on display at the Airforce Museum in Christchurch.

Photographer: Marty Melville/AFP via Getty Images

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Loon, the balloon-borne rural internet service from Google parent Alphabet Inc., has recruited three wireless-industry leaders to help the company’s yearslong effort to get the business off the ground.

Wireless pioneer and Nextel Partners Inc. co-founder Craig McCaw, former Verizon Communications Inc. executive Marni Walden, and Ian Small, a former Telefonica SA executive, will serve as Loon’s new three-member advisory board. They’ll help the fledgling company sign on partners and expand to new areas.