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Gillette ‘Masculinity’ Ad Draws Activist Praise, Right-Wing Ire
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Gillette made a risky bet with a new ad referencing the #metoo movement and questions around “toxic masculinity.”
If the intention was to stir the debate, it succeeded. The ad drew immediate, impassioned reactions on social media: calls for boycott of parent company Procter & Gamble Co. from men who said they were offended by “political correctness” and praise from people who called it brave to challenge gender norms.