Hyperdrive
Cadillac Takes Aim at Tesla With SUV Priced Below Model X
- Luxury electric SUV to be similarly priced as gasoline models
- Pricing must be comparable to get volume sales, Carlisle says
Cadillac has a goal to sell an electric SUV priced more affordably than Tesla Inc.’s Model X, which often retails for more than $100,000.
The General Motors Co. luxury brand will start building the vehicle after its current parade of new models hits the market by 2021, Cadillac President Steve Carlisle said during a press event on the eve of the North American International Auto Show in Detroit. Carlisle said the mid-sized luxury sport utility vehicle will sell for prices on par with similar gasoline-powered models, which usually start around $50,000 and get more pricey with add-ons.