Instagram's Digital Ad Share to Double Despite Facebook Issues
- Most ad buyers surveyed say Instagram is a go-to platform
- Cowen sees Instagram ad spend as catalyst amid privacy woes
Photographer: Andrew Harrer/Bloomberg
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Instagram is poised to reign as the darling of Facebook Inc. apps, offering a life boat for the core platform during a bout of privacy concerns.
Cowen says the photo-sharing app’s share of digital video budgets from ad buyers will double from 2018 to 2020. In fact, Instagram has grown as the go-to choice for launching new brand campaigns looking to reach ages thirteen to thirty-four, according to 61 percent of survey respondents to a Cowen study representing about $14 billion in ad spend.