Jewelry
Tiffany CEO Says It's His ‘Duty’ to Reveal Diamonds' Provenance
- Origin given for newly sourced, individually registered gems
- Bogliolo says jeweler embracing change to be more relevant
Tiffany & Co. is telling consumers where its diamonds come from as the jeweler tries to become more transparent in a notoriously opaque industry. Its top executive says the change was imperative.
“This is a topic that has become more and more relevant for new generations,” Chief Executive Officer Alessandro Bogliolo said in an interview with Bloomberg TV. “This is our duty, as a leader in diamonds, to provide customers with this information.”