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Square Deepens E-Commerce Push With Payments Processing in Apps

  • Sellers can use Square for store, online, or mobile customers
  • Puts company into more direct competition with Stripe, PayPal
The Square Inc. Point of Sale application

The Square Inc. Point of Sale application

Photographer: Andrew Harrer/Bloomberg

Square Inc. is rolling out a feature that allows developers and sellers to process payments within mobile apps, deepening the company’s push into online commerce and increasing its competition with rivals Stripe Inc. and PayPal Holdings Inc.

Known for helping small brick-and-mortar businesses accept credit cards, Square’s system now will expand to let businesses accept payments in mobile apps, the company said Wednesday in a statement. The new software tools are part of Square’s move into a one-stop-shop for businesses that helps with payroll, loans, accounting, inventory tracking, website building and other services. The San Francisco-based company is operating in an increasingly crowded market for payments technologies that work across platforms.