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Pursuits
Businessweek

Solve Every One of Your Face’s Problems at Once

No longer do you need to buy ten creams and serums.

relates to Solve Every One of Your Face’s Problems at Once

Illustration: Jaci Kessler Lubliner

For years, shoppers for skin-care products were convinced by marketers that they needed to buy a different concoction for every little problem. They spent hundreds of dollars and slathered on layers and layers of creams and cleansers. It only led to confusion and clogged pores.

“There has been a skyrocketing number of dermic allergies,” says New York-based dermatologist Dr. Dhaval Bhanusali. “Patients say, ‘I just started breaking out for the first time in my life,’ and you hear that three times a day, because they’re using four exfoliators and a Clarisonic [cleansing brush] three times a week.”