Should General Motors Scrap Its Name? Morgan Stanley Says Maybe
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General Motors Co. management may want to contemplate a name change to get investors thinking differently about the more than century-old company that’s trying to transform itself.
At least that’s what one outspoken analyst is thinking based on conversations with shareholders. In a note Tuesday, Morgan Stanley’s Adam Jonas wrote that “several investors have asked us about the potential for a name change to accompany a radical strategic shift for the company.”