Nike Pitches Yoga as Fitness Tool, Not Lifestyle, With New Line

Nike Inc. wants you to do yoga, but not at the expense of all those miles you run.

The athletic-wear brand is releasing a new apparel collection created specifically for yoga, including its first ever men’s yoga line. Nike’s enlisting a group of professional athletes to push the yoga-specific T-shirts, shorts and leggings, which hits stores globally this month.