Prognosis

Drugmaker Won't Put Price in TV Ads, But Patients Can Look It Up

Eli Lilly will tout website in spots for biggest diabetes drug
Trulicity costs $730 for a month’s worth of injection pens

Dave Ricks, ceo at Eli Lilly, discusses drug price transparency and the purchase of Loxo Oncology.Source: Bloomberg)

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By Cynthia Koons

January 8, 2019 at 11:30 AM UTC

This article is for subscribers only.

Eli Lilly & Co. won’t put the price of its prescription drugs in television ads, as the Trump administration has called for pharmaceutical companies to do, but will instead offer patients a link to a website with information about prescription costs.

Starting Tuesday morning, the Indianapolis-based maker of popular diabetes treatments will start airing television ads touting the website lillypricinginfo.com, along with a toll-free telephone number. The site will have information about drug list prices, patient assistance programs and average patient cost for medicine.