Apple to Start Offering iTunes Movies and Shows on Samsung TVs

Apple, Samsung announce pact to put iTunes on Samsung TV sets
Company also adds AirPlay video capabilities to LG, Vizio TVs

MediaLink CEO on Apple's TV Deal With Samsung, Streaming Media and CES 2019(Source: Bloomberg)

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By Mark Gurman

January 6, 2019 at 8:24 PM UTC

Updated on

January 7, 2019 at 7:33 PM UTC

This article is for subscribers only.

Apple Inc. and Samsung Electronics Co. announced a deal that only recently would have seemed unthinkable: The iPhone maker will begin offering iTunes movies and TV shows on its arch rival’s TV sets.

Coming ahead of the annual CES technology show in Las Vegas, Sunday’s move demonstrated Apple’s shift toward developing into a tech- and media-services company as sales of gear like the iPhone continue to wane. It’s “further evidence that Apple is willing to change its hardware-first approach and work with third parties to boost services revenue,” said Gene Munster, a longtime Apple watcher.