Read Tim Cook’s Memo to Employees About iPhone Sales Slowdown
- Apple CEO says he won’t use ‘external forces’ as an excuse
- It cut its sales outlook for the first time in over a decade
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Apple Inc. Chief Executive Officer Tim Cook told employees he won’t blame external factors for selling fewer iPhones than anticipated during the holiday quarter.
In a memo obtained by Bloomberg News, Cook expressed his disappointment after Apple cut its revenue outlook for the first time in almost two decades. That arose from “a number of factors — some macroeconomic, and some specific to Apple and the smartphone industry.” But the CEO added that the company would set record revenues for its services, wearables and Mac businesses.