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Patek Philippe’s President on Why E-Commerce Is Wrong for Watches

Perfectionism, the competition, and the hunger for steel—a conversation with Thierry Stern.

relates to Patek Philippe’s President on Why E-Commerce Is Wrong for Watches

Source: Hodinkee

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Originally published by Jack Forster on Hodinkee.

Several weeks ago, I had the opportunity to sit down with Mr. Thierry Stern, who as I'm sure every Hodinkee reader knows, is and has been for years, the president of Patek Philippe. There is no watch brand in Switzerland quite like Patek—its combination of history, plus the fact that it has never produced anything other than the most highly positioned luxury watches, makes it a company which, though sometimes controversially, continues to command more general respect (and higher prices) than its competitors. It's also a company which is entirely privately held, and still family-run—while it's not exactly a unique position to occupy (Audemars Piguet is both family-owned, by the original founding families no less, as well as privately held) it is an increasing rarity in a luxury horology world that's largely been dominated, since the late 1990s and early 2000s, by major international luxury corporations.