Amazon, Walmart Face Pinch in Key Market on India Business Rules
- Government policy tweak to check predatory pricing, discounts
- Move partly to win back ruling party’s key trader support base
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India has tightened rules regarding how foreign e-commerce platforms are allowed to sell goods in one of the fastest growing online markets, a potential blow to companies like Amazon.com Inc. and Walmart Inc.’s Flipkart.
Online marketplaces must treat all vendors equally by providing the same terms, the trade ministry said Wednesday. In practice this means barring e-commerce companies from forcing a seller to feature products exclusively on their platforms, and limiting ownership or control over the marketplace’s inventory,