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Amazon, Lego, Wayfair Join the Pop-Up Store Boom
Once unthinkable, short-term leases show malls are adapting to new revenue models.
A BrandBox Winky Lux pop-up in Tysons Corner Center in northern Virginia.
Source: BrandBox
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It wasn’t that long ago that retailers looking for space at shopping centers would get paperwork only for a multiyear lease.
These days mall landlord Macerich Co. is offering 180 days.