Hyperdrive
Tesla’s Latest Rival Looks a Lot Like Its German Alter Ego
Ambitious startup is ramping up production of a cheap electric car for the masses.
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Tesla Inc.’s latest German rival is a fast-moving startup with global ambitions, no combustion-car baggage and a lofty valuation. And its hard-charging founder aims to challenge Elon Musk’s company with a bargain electric car for the masses.
Set up by an engineering professor with a track record of successfully developing and selling electric vehicles, e.GO Mobile AG is ramping up production of a battery-powered compact that will cost about half as much as the Tesla Model 3. But unlike the California pioneer, the German manufacturer expects to generate cash out of the gate.