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Forget Black Friday: This Saturday Is When the Money's Spent
- Christmas on a Tuesday makes for very little Saturday travel
- U.S. shoppers are estimated to spend $26 billion on Dec. 22
Pedestrians view a holiday window display at the Macy's Inc. flagship store in New York, U.S., on Thursday, Nov. 22, 2018.
Photographer: Jeenah Moon/BloombergThis article is for subscribers only.
Waiting until the weekend to do your holiday shopping? You’re not alone: This coming Saturday may be the biggest spending day of the year.
Although Black Friday used to be America’s biggest single shopping day, the final Saturday before Christmas took the title four or five years ago as more retailers began their Black Friday sales on Thanksgiving Day -- or weeks before, said Craig Johnson, president of Customer Growth Partners. U.S. shoppers will spend an estimated $26 billion on Dec. 22, beating the $24 billion they shelled out on the day after Thanksgiving, the industry researcher said.