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AB InBev Joins Pot Industry With Tilray Beverage Partnership

  • Firms to invest $100 million in joint research partnership
  • Goal is to create drinks that ‘delight consumers’: Tilray CEO
Bloomberg business news
Tilray CEO Says Flavor, Packaging and Brand Are Focus of AB InBev Partnership
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Budweiser brewer Anheuser-Busch InBev NV has joined the growing ranks of alcohol giants dipping their toes into the cannabis industry through a research partnership with Canadian pot firm Tilray Inc.

The two companies said Wednesday they will jointly conduct research into non-alcoholic, cannabis-infused beverages. Each company will invest up to $50 million in the partnership, which is limited to Canada. Decisions about commercialization will be made later, as marijuana edibles and beverages won’t be legal in Canada until next year.