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Under Siege in the U.S., Toy Stores Find New Life in China
- Toys “R” Us Asia, FAO Schwarz bet on brick-and-mortar outlets
- China will be world’s largest toy-and-game market by 2022
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Toys “R” Us outlets are closed in the U.S., but the brand’s stores are still a popular destination for Shanghai resident Pan Wei. A 35-year-old manager for an entertainment company, Pan does most of his shopping online but prefers physical shops when buying toys for his daughter.
“When it comes to products for kids, we want to make sure it’s safe, so we prefer going to toy stores," he said.