K-Swiss to Sell ‘Performance’ Sneakers for Playing Video Games

K-Swiss Inc. is introducing a line of sneakers designed for video-game competitions, another attempt by athletic brands to capitalize on the burgeoning esports market.

The new shoes sell for $110 and bear the logo of Immortals, an esports organization that fields teams for the games Overwatch and Counter-Strike: Global Offensive. K-Swiss is now readying a “performance” version of the sneaker, dubbed the Grandmaster, which is due by the middle of next year.